June 15, 2026

You already know Olive Young. But Daiso? That's the one international visitors are only just starting to figure out — and Seoul locals have been quietly shopping for years. 

Products that cost ₩15,000–₩25,000 at Olive Young, available here for ₩1,000–₩5,000. 

This guide covers two lists: the viral TikTok picks everyone comes for, and the Seoul local picks most visitors never find.

Why Myeongdong Daiso?

🏢12 Floors

The entire building — one floor per category. Largest Daiso in Seoul.

💸₩1,000 = $0.73

Sheet mask ₩1,000. Cleansing foam ₩2,000. This price-to-quality ratio exists nowhere else.

🔥Brand Exclusives

VT, Son & Park, Too Cool for School — dedicated Daiso lines. Same formula, fraction of the price.

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🔥 The Viral TikTok Picks

What Everyone Comes For

The Item That Started Everything

VT Reedle Shot 100 / 300

The product responsible for the current Daiso beauty frenzy. Micro-needle technology delivers active ingredients deeper into the skin — the same formula sold at Olive Young, available here for a fraction of the price. The number (100/300) indicates concentration — first-timers start with 100. It sells out constantly. If you see it, pick it up immediately.

₩3,000 – ₩5,000

✅ Sheet Masks

Mediheal Masks

₩1,500 – ₩2,000 per sheet · Box sets ₩8,000–₩12,000

The brand you already know. Cheaper here than anywhere else. Buy in box sets — non-negotiable.

SNP Masks — Gold, Bird's Nest & more

₩1,000 per sheet

Wide variety of functional sheet masks at the lowest price point in Korea.

Leaders Masks

₩2,000 per sheet

Dermatology-collaboration brand. Premium feel at a non-premium price.

✅ Skincare Tools

Silicone Cleansing Brush

₩2,000 – ₩3,000

One-tenth the price of identical products elsewhere. Genuinely useful.

Facial Roller (Jade / Rose Quartz) + Gua Sha

₩3,000 – ₩5,000

Perfect as gifts. The price that makes every visitor do a double-take.

Eyelash Curler + Eyebrow Razor

₩1,000 – ₩2,000

K-beauty essentials. The eyelash curler at ₩1,000 is the single item that shocks every foreign visitor most.

✅ Color Makeup

Son & Park Color Balm

₩3,000 – ₩5,000

Lip & cheek multi-use balm. Korean bestseller — locals queue for this.

Too Cool for School Shading / Cushion

₩3,000 – ₩5,000

TikTok viral base and makeup line. Quality far exceeds the price point.

Shade note: 

Foundation and cushion shades skew toward Korean skin tones (21 and 23). If these don't match your complexion, skip the base products — but lip, cheek, and tool items are universally wearable regardless of skin tone.

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🇰🇷 Seoul Local's Picks

What Locals Actually Buy

The items below aren't on TikTok. They're what people who live in Seoul quietly put in their basket every time they're here.

💄Skincare & Beauty

Madeca21 Teca Solution Soothing Mist Toner 200ml

₩5,000

Centella-based soothing mist toner. Perfect for post-laser calming or mid-day hydration. 200ml at ₩5,000 is a price that doesn't exist outside Korea.

Medipeel Mooltox Glow Moisturizing Pad 2.0 — 50 sheets

₩5,000 · ₩100 per sheet

10 types of hyaluronic acid. Face, neck, hands — use it anywhere. Seoul locals call it a "must-grab" without hesitation.

Dr.CPU+ Hydro Booster Ampoule 30ml

₩5,000

PDRN + Hyaluronic Acid in a syringe-style package. Popular as post-procedure home care after skin clinic treatments. Great souvenir too.

The Lab by Blanc Doux Clear Hyal Dewy Glow Booster Ampoule 30ml

₩5,000

Hyaluronic acid booster ampoule. Pairs with the same-line Dewy Glow Cream (50ml, ₩5,000) — complete hydration routine for ₩10,000 total.

Mommy Care Badasupo (Sea Grapes) Skin Pack

₩5,000

Sea grapes extract skin pack targeting pore care. Currently selling out regularly. Seoul locals say "I hope it's still in stock" every time they visit.

🦱Hair

Re:noia Dry Shampoo Flower Garden 150ml

₩5,000

Waterless shampoo for days when washing isn't happening. Excellent scent, great oil absorption. Seoul locals buy two at a time. Essential for travel.

True.LAB Angeling Oil Essence 60ml

₩5,000

Apply to damp hair, blow dry, apply a little more — smooth hair all day. Comment sections full of people saying they keep one in their shower bag and one at home.

Winkgirl Hair No-Sebum Powder 5g

₩3,000

Apply between hair and scalp to absorb oil and add volume. Works as a dry shampoo alternative. The product Seoul office workers quietly rely on.

👙Fashion

High Waist Seamless Underwear

₩2,000

The single item that gets the biggest reaction from foreign visitors. ₩2,000. Fits well, comfortable, multiple sizes. Perfect for picking up extra pairs mid-trip without luggage guilt.

🏠Life & Travel Essentials

Mist Spray Bottle 80ml

₩1,000

Decant your toner and spray it on — Seoul locals swear the mist application increases skin absorption. 80ml means carry-on compliant.

Tumbler Cleaning Tablets 10 pack

₩1,000

Drop one in your tumbler, watch it fizz clean. Over 142,000 sold. Useful souvenir that actually gets used.

Neck Warming Heat Pad

₩1,000

Wrap-around neck heat pad. Korean-made, lasts 5 hours at 42°C. Seoul locals say: "I shouldn't be telling you this, but ₩1,000 and it lasts 5 hours."

Magic Bright All-Purpose Cleaner Wipes 70 sheets

₩2,000

Multi-surface cleaning wipes — skin, kitchen, office, car. 70 sheets for ₩2,000. Useful throughout the hotel stay.

"Olive Young is where you buy what you already know. Daiso is where you discover what Seoul actually runs on."

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Shopping Tips

Before You Go

💚 Tax Refund — yes, it's available here
Myeongdong Daiso qualifies for immediate Tax Refund for foreign visitors. Spend ₩15,000 or more, show your passport at the register, and pay the tax-free price on the spot. Bring your passport.

Payment

Credit card, debit card, cash, Samsung Pay, Apple Pay all accepted.

Weight Warning

Individual items are light. Collectively, a full basket gets heavy fast. Check your airline's luggage limit.

Location

Exit 6, Myeongdong Station (Line 4). The 12-floor building is directly in front of you.

Best Time

Weekday mornings are least crowded. Evenings and weekends get very busy.

⚠️ Carry-on Reminder

Liquids over 100ml cannot go in hand luggage regardless of container size.

Sheet masks are not classified as liquids — carry-on is fine.

Cleansing oils, creams, and ampoules over 100ml go in checked luggage. The 80ml spray bottle is intentionally under the limit.

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