Key Points at a Glance 💖

Cut Cut + Down Perm Cut + Perm Color

🌟 Brand Philosophy

🏆 GOBY TOP STYLIST
Thirty years in Cheongdam.
A collective of artists with specialized techniques.
Located in Cheongdam-dong, Gangnam-gu; a training hub for active designers.
HAIR · MAKE-UP · WEDDING

Rooted in K-Beauty aesthetics, gobycin (고바이씬) expresses refined Korean beauty through tailored artistry.

More than trends, it’s a space where elegance and taste meet.
Guided by a customer-first mindset, we read each guest’s aura and personality to craft bespoke styles.

This is Cheongdam’s sophistication, brought to life.

For weddings, actors, singers, influencers, BJs—or anyone seeking unique allure—gobycin delivers an authentic, exquisitely curated K-Beauty experience.

💰 Pricing

Service	Price
Cut	KRW 55,000
Cut + Down Perm	KRW 77,000–99,000
Cut + Perm	KRW 165,000–220,000
Color	KRW 132,000–165,000

Verified Google Reviews

4.9

(11)

Joo

12 days ago

Manager Ji-hyung did such a beautiful job with my hair 😭🤍 I had dyed it light brown before, but the color had completely faded and my hair was damaged, so I was really worried ㅠㅠ Without dyeing, they darkened it with toning alone, so it came out beautifully without damage, and they even found a style that suits my face shape 🫶🏻 I also got a layered cut !! Everyone, get your hair done by Manager Ji-hyung and become beautiful ♥️♥️

See original (Korean)

Mary Morris

29 days ago

Jihyung is my forever go-to, I’ve seen her for almost three years now and she is the sweetest person to work with! My hair always looks and feels so great, and the treatment is so relaxing, I highly recommend seeing her for any hair needs.

📍 Address
17, Dosan-daero 62-gil, Gangnam-gu, Seoul (goby)

🚇 Access
Between Gangnam-gu Office (Exit 4) and Apgujeong Rodeo (Exit 4).
~7 min on foot from Gangnam-gu Office.
~7 min on foot from Apgujeong Rodeo.